Sean “Diddy” Combs has long set the international lifestyle bar. After breaking into the cologne market in ‘06, Diddy made headlines again with I Am King. The campaign also doubled as his bid for the role of James Bond, Agent 007. Diddy didn’t nab the part, but his star landed on the Hollywood Walk of Fame for his starring role in A Raisin In the Sun. Behind the camera, Diddy continues to consult the Burger King Corporation as well as appear in their commercials. As executive producer, Diddy runs MTV with hit shows Run’s House and the Making The Band series. The show’s artists like Donnie Klang and Day26 topped the charts, while Danity Kane’s debut album went gold and fueled two million digital downloads for the lead single. He also showed his digital prowess with @iamdiddy lock-ins on Twitter and v-logs on Diddy TV via YouTube. Earlier, Diddy named his brand Ciroc the official vodka of New Year’s Eve and offered New York mayor Michael Bloomberg $1 million to take over the Times Square event. Diddy did drop $20 million to buy Sean John competitor Enyce from Liz Claiborne and named Nelly the official Sean John Underwear spokesmodel. At $35 million last year, he was listed at #33 on Forbes’ Celebrity 100 list. Let’s go people!