Inventor of the modern-day street team and SRC CEO, Steve Rifkind celebrated the success of artists like David Banner, global hit-maker Akon and rookie sensation Asher Roth in ‘08 and ‘09. As the power behind Konvict Muzik, Loud Records and more, Rifkind also partnered with elite private jet charter company Chief Executive Air, and recently stepped into the world of high school athletics by purchasing Vision Sports. And with Rifkind Thal Group, a technology marketing company, and the new Loud.com, Rifkind has gone viral.